Octopus Choice, the fast-growing peer-to-peer (P2P) lending product launched last year, has appointed Starqrmarq to lead its marketing, media planning and buying strategy.
Stuart Sheppard, Octopus Choice: “Since we launched last year, Octopus Choice has established itself as one of the fastest-growing P2P lending products in the market, with over £85 million already invested. We're delighted to be working with Starqrmarq as we focus on our next chapter of growth. The team is focused, lean, agile and responsive, which is accelerating our opportunity to cost-effectively test and iterate our way towards continued marketing performance success.”
Starqrmarq is part of an emerging breed of independent marketing and media practices – established by ex-agency heavy-hitters leaving the establishment – seeking to challenge the status quo and creating new models that offer alternative solutions that better respond to client needs and the growing desire for change in the wider creative and media industry.
Tim Ainsworth, CEO Starqrmarq: “In October, we’ve entered our 3rd year with a flurry of new business wins and we’re absolutely delighted to be working with Octopus Choice. We’re not anti-agency or anti-network. We’re simply offering clients an alternative route to marketing transformation, efficiency and effectiveness. We can deliver in days what most agencies take weeks to deliver, without the headache and overheads. Whereas some clients may feel like a decimal point in a larger network’s accounting system, we’re able to give clients the focus and energy they need to thrive.”