MEDIACOM UK & IRELAND
Led the integration of digital and technology into a legacy offline team of 75 media planners, buyers and analysts, generating 20% operating efficiencies.
Achieved milestone target of 11m subscribers and successfully transitioned Sky’s media strategy to support total net product growth from the base, increasing average revenue per user.
Successfully launched Sky Formula One, whilst also supporting all other Sky channels and Sky Bet to deploy the most innovative media solutions available in the UK and reducing reliance on TV advertising in favour of digital communications & fulfilment.
Developed market-leading analytics to improve understanding of multipoint attribution modelling and effectiveness of communications on acquisition, retention and content tune-in across devices.