EVIDENCED IN vertical experience
(A)AGENCY / (C)CLIENT-SIDE
Omnichannel Training CX strategy for Niketown London (A’15).
Photo CX strategy, web development and store level retail performance analytics (A’15).
Digital “Recyclage de Luxe” campaign increased sales by 1% in a declining market (A’09).
Media strategy, planning and buying (A’08).
National and local media strategy, planning and buying for Delivery & Restaurants (A’09).
CAPITAL ONE BANK
Integrated marketing communications and agency roster management (C’07).
RBS BUSINESS & COMMERCIAL
Communications strategy and sat on the bank’s Innovation Board (A’13).
Communications strategy and consumer journey digital transformation (A’13).
Direct response optimisation across all channels, prop. dev. and web/app strategy (A’10).
Brand and direct response communications across multiple product lines and segments (A’09).
DIRECT LINE GROUP
IPO communications strategy, brand and direct response communications and CX innovation across Direct Line, Direct Line For Business and Green Flag (A’12).